Contact us
01 53 32 75 75
Contact us
01 53 32 75 75
At Advans, we know that accurately assessing the impact of our services on our clients is essential to measuring our success and continuously improving our offerings to better meet their needs.
To tackle this challenge, Advans has been collaborating since 2022 with 60_Decibels, a research firm specializing in the collection and analysis of social impact data for international microfinance institutions.
In 2024, for the first time, our six African subsidiaries participated in 60_Decibels’ international Microfinance Index (MFI Index). More than 1,700 of our clients were surveyed, allowing us to obtain a representative and diverse sample of our client portfolios, ensuring reliable and accurate data.
The consolidated analysis of the results shows a significant impact of Advans on entrepreneurs in improving access to financial services for entrepreneurship in Africa.
In 2024, 61% of our clients accessed financial services for the first time thanks to Advans, a rate higher than the global IIF benchmark (58%) and reaching even 70% in the Democratic Republic of Congo.
These figures highlight the relevance of our microcredit products in Africa to meet the financial inclusion needs of our clients, 49% of whom believe they do not have good alternatives of micro lending in Africa.
Advans has a positive impact on businesses and the quality of life of its clients with the SME Financing in Africa.
36% of our clients report a significant increase in their income thanks to Advans. This is 4% more than in 2022 and 11% higher than the global benchmark (25%). In Cameroon, half of the clients in our portfolio state that they have observed a significant impact on their income.
27% of our clients have seen an increase in the number of employees since taking out a loan with Advans, a result that surpasses the global and African averages of other international microfinance institutions.
39% of our clients report notable improvements in their quality of life, 5% more than in 2022. This improvement is particularly reflected in increased investments in education (+9% compared to 2022) and better access to healthcare (+5% compared to 2022).
The results of the 60_Decibels survey confirm the client-centric nature of Advans’ services and their impact on resilience and financial empowerment.
We place great importance on service quality: 82% of our clients state that they are always treated with respect, which is 4% above the Africa benchmark of other MFIs in Africa, with particularly high levels in Cameroon (88%) and Tunisia (91%).
Advans plays a key role in the financial support of its clients: 43% believe they have significantly improved their financial management thanks to our services (+20% compared to 2022), and 34% now feel capable of achieving their financial goals (+7% compared to 2022). These improvements illustrate our commitment to strengthening the resilience and economic inclusion of our clients, at the heart of our mission.
Only 42% of clients report knowing how to report a case of harassment, a result lower than the Africa and global benchmarks. This highlights the need to continue enhancing our communication on complaint mechanisms and channels.
These studies provide us with a clear vision to strengthen our impact on our clients.
Among our priorities: improving the quality of our services with a focus on Client Protection, a strategic issue for the Group. We are working towards more transparent communication about our products to help our clients make informed decisions and optimizing our complaint management channels. These actions reflect our ambition: to be an exemplary actor, placing client impact at the heart of every initiative.
We extend our sincere thanks to our partners who funded these studies. Like Advans, they are committed to strengthening the economic inclusion of entrepreneurs and maximizing the impact of microfinance on development in Africa.
Proparco, for financing the study on women in Tunisia, which highlights our contribution to their economic and social empowerment.
SCBF, for financing the study on farmers in Tunisia, a key economic sector particularly vulnerable to climate-related risks.
Finnfund, for financing the global study in Cameroon, which allows us to understand and improve our operations in this subsidiary.
Thanks to these collaborations, we can enhance our services and continue to help our clients’ activities #GrowingTogether.
We will soon share a second article on the results of the 2024 surveys conducted with 60_decibels, focusing on the financial inclusion of women and farmers at Advans Tunisie. Stay tuned.
60_decibels is a specialized organization in social impact measurement. It helps businesses, investors, and organizations assess and understand the real impact of their initiatives by directly collecting feedback from beneficiaries and stakeholders.
The 2024 Microfinance Index (MFI Index) is an impact study on financial inclusion, based on data from 126 financial service providers and supported by 27 partners. It is built on the analysis of feedback from more than 36,000 microfinance clients across 45 countries, representing 32 million people. The index measures six key dimensions: access to financial services, impact on businesses and households, client protection, resilience to risks, and beneficiary autonomy.
Our partners are Development Finance Institutions (DFIs) and impact investment funds. Proparco, a subsidiary of AFD (a shareholder of the Advans Group), finances the private sector in developing countries. SCBF (Switzerland) and Finnfund (Finland) are funds that invest in projects with high social and environmental impact and provide Technical Assistance to financial institutions like Advans. Their mission is to support economic and social development through targeted financing.
Advans offers a range of financial products, including loans, savings accounts, insurance, and money transfer services, which enable clients to develop their entrepreneurial activities and invest in sustainable projects. Our financial services enhance their economic security and financial autonomy, contributing to a better quality of life and greater resilience in the face of economic, social, and climate challenges.