{"id":3133,"date":"2024-06-09T15:46:19","date_gmt":"2024-06-09T13:46:19","guid":{"rendered":"https:\/\/advans.lasuiteandco.fr\/insights\/interview-anti-bribary-campaign-jun-2024\/"},"modified":"2026-02-25T15:10:19","modified_gmt":"2026-02-25T14:10:19","slug":"advans-cote-divoire-initiates-an-anti-bribery-campaign","status":"publish","type":"insights","link":"https:\/\/advansinternational.com\/en\/insights\/advans-cote-divoire-initiates-an-anti-bribery-campaign\/","title":{"rendered":"Advans C\u00f4te d\u2019Ivoire initiates an anti-bribery campaign"},"content":{"rendered":"\n    <div id=\"\" class=\"video-block-main-CMSp\">\n        <div class=\"video-block-innder-CMSp\">\n            <div class=\"video-top-img-CMSp\">\n                <img decoding=\"async\" src=\"https:\/\/advansinternational.com\/wp-content\/themes\/advans\/assets\/images\/hero_top_img.svg\" alt=\"\">\n            <\/div>\n            <div class=\"container\">\n                <div class=\"row\">\n                    <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 video-block-in-CMSp\">\n                        <div class=\"video-box-main-CMSp\">\n                            <div class=\"video-box-img-CMSp\"><img decoding=\"async\" src=\"https:\/\/advansinternational.com\/wp-content\/uploads\/2024\/12\/Simone-Adingra-Responsable-Marketin.jpg\" alt=\"\"><\/div>\n                                                                                                                                <div class=\"testimony-video-btn-hp\">\n                                        <a class=\"video-btn tilt-shake\"  aria-label=\"Play video\" href=\"javascript:void(0);\" data-toggle=\"modal\" data-target=\"#testimony_video\" data-src=\"https:\/\/www.youtube.com\/embed\/8TavPcgBG6E?feature=oembed\"><img decoding=\"async\" src=\"https:\/\/advansinternational.com\/wp-content\/themes\/advans\/assets\/images\/right_arrow_icon_green_hp.svg\" alt=\"\"><\/a>\n                                    <\/div>\n                                                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"video-bot-img-CMSp\">\n                <img decoding=\"async\" src=\"https:\/\/advansinternational.com\/wp-content\/themes\/advans\/assets\/images\/hero_bot_img.svg\" alt=\"\">\n            <\/div>\n        <\/div>\n    <\/div>\n\n            <!-- VIDEO_MODAL_START -->\n        <div class=\"video-modal-main-hp modal fade\" id=\"testimony_video\" tabindex=\"-1\" aria-labelledby=\"exampleModalLabel\" aria-hidden=\"true\">\n            <div class=\"video-modal-close-hp\">\n                <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                    <span aria-hidden=\"true\"><img decoding=\"async\" src=\"https:\/\/advansinternational.com\/wp-content\/themes\/advans\/assets\/images\/close_icon_white_hp.svg\" alt=\"\"> Close<\/span>\n                <\/button>\n            <\/div>\n            <div class=\"modal-dialog modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <div class=\"modal-body\">\n                        <iframe loading=\"lazy\" width=\"100%\" height=\"100%\" src=\"\" id=\"video\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <!-- VIDEO_MODAL_END -->\n    \n\n\n\n\n    <div id=\"\" class=\"IArticle-block-main-saip IArticle-block-main-saip--white\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 IArticle-block-in-saip\">\n                    <div class=\"container-1130\">\n                        <div class=\"IArticle-info-text-saip\">\n                            <p data-start=\"39\" data-end=\"161\">We spoke with Simone Adingra, Marketing Manager, and Bertrand Kenmogne, Commercial Director at <a href=\"https:\/\/www.advanscotedivoire.com\/\" target=\"_blank\" rel=\"noopener\">Advans C\u00f4te d\u2019Ivoire<\/a>, about their recent campaign to raise awareness on transparency. In a context where <strong data-start=\"443\" data-end=\"469\">microfinance in Africa<\/strong> plays a crucial role in supporting local entrepreneurship and economic growth, this initiative was essential to communicate both internally and externally about the institution\u2019s policies and values, ensuring that clients trust the services provided.<\/p>\n<h3><\/h3>\n<h3 data-start=\"39\" data-end=\"161\">Why was it important to launch this awawareness campaign on transparancy in C\u00f4te d\u2019Ivoire, and more specifically at Advans?<\/h3>\n<p data-start=\"163\" data-end=\"393\">It was important for us to launch this campaign in order to communicate both internally and externally about our institution\u2019s policy of not accepting at all gifts or tips from clients in exchange for the services we provide to them. The campaign was also an opportunity for us to promote good practices within the teams and, above all, to reassure clients about the values that constitute one of our pillars.<\/p>\n<h3 data-start=\"595\" data-end=\"728\">How was the campaign perceived by the staff, and how did it influence their interaction with customers and their processes?<\/h3>\n<p data-start=\"730\" data-end=\"876\">The campaign was well received by staff, as it reflects a shared value and supports the message they already convey daily to clients in the field. It is also proof that the institution and its employees speak with one voice.<\/p>\n<h3 data-start=\"975\" data-end=\"1122\">What feedback have you received from customers following this campaign, and how has it affected their trust and satisfaction with your company?<\/h3>\n<p data-start=\"1124\" data-end=\"1466\" data-is-last-node=\"\" data-is-only-node=\"\">Clients appreciate our professionalism, our rigor, and our seriousness. The campaign therefore appears as a form of confirmation of our position against corruption since our creation in 2012. It is a campaign which reinforces the confidence of our customers in the institution and it also constitute one of the strong pillars of our growth and sustainability.<\/p>\n<h3><\/h3>\n<p>The campaign has been well received by both staff and clients, confirming that Advans C\u00f4te d\u2019Ivoire operates with integrity and professionalism. By promoting transparency and ethical practices, the institution strengthens client trust and contributes to the sustainable growth of <strong data-start=\"1083\" data-end=\"1108\">microcredit in Africa<\/strong>, supporting the broader development of responsible financial services on the continent.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"\"\n         class=\"simulator-block-main-hp simulator-w-img-block-main-hp image-text-button bg-white\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 simulator-block-in-hp\">\n                    <div class=\"row\">\n                        <div class=\"container-1130\">\n                            <div class=\"simulator-box-main-hp\">\n                                                                    <div class=\"simulator-box-icon-hp\">\n                                        <img width=\"431\" height=\"431\" src=\"https:\/\/advansinternational.com\/wp-content\/uploads\/2024\/06\/logo-advans.png\" class=\"attachment-advans-image-text-button size-advans-image-text-button\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/advansinternational.com\/wp-content\/uploads\/2024\/06\/logo-advans.png 2000w, https:\/\/advansinternational.com\/wp-content\/uploads\/2024\/06\/logo-advans-300x300.png 300w, https:\/\/advansinternational.com\/wp-content\/uploads\/2024\/06\/logo-advans-1024x1024.png 1024w, https:\/\/advansinternational.com\/wp-content\/uploads\/2024\/06\/logo-advans-150x150.png 150w, https:\/\/advansinternational.com\/wp-content\/uploads\/2024\/06\/logo-advans-768x768.png 768w, https:\/\/advansinternational.com\/wp-content\/uploads\/2024\/06\/logo-advans-1536x1536.png 1536w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/>                                    <\/div>\n                                                                <div class=\"simulator-info-hp\">\n                                                                            <h3>About Advans C\u00f4te d\u2019Ivoire<\/h3>\n<p>&nbsp;<br \/>\nEstablished in 2012, Advans C\u00f4te d\u2019Ivoire is now one of the leading microfinance institutions in the country. Led by Mariam Djibo, it operates through a network of 25 branches and more than 700 employees serving over 230,000 clients. As the second-largest player in the market, it manages a \u20ac119 million gross loan portfolio and \u20ac107 million in deposits. Advans C\u00f4te d\u2019Ivoire also stands out for its strong commitment to agricultural finance, particularly within the cocoa and maize value chains, contributing to the sustainable development of rural communities.<\/p>\n                                                                                                        <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":3098,"template":"","meta":{"_acf_changed":false,"footnotes":""},"insights_types":[144],"insights_tags":[164],"class_list":["post-3133","insights","type-insights","status-publish","has-post-thumbnail","hentry","insights_types-interview-en","insights_tags-interview"],"acf":[],"_links":{"self":[{"href":"https:\/\/advansinternational.com\/en\/wp-json\/wp\/v2\/insights\/3133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advansinternational.com\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/advansinternational.com\/en\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/advansinternational.com\/en\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":0,"href":"https:\/\/advansinternational.com\/en\/wp-json\/wp\/v2\/insights\/3133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advansinternational.com\/en\/wp-json\/wp\/v2\/media\/3098"}],"wp:attachment":[{"href":"https:\/\/advansinternational.com\/en\/wp-json\/wp\/v2\/media?parent=3133"}],"wp:term":[{"taxonomy":"insights_types","embeddable":true,"href":"https:\/\/advansinternational.com\/en\/wp-json\/wp\/v2\/insights_types?post=3133"},{"taxonomy":"insights_tags","embeddable":true,"href":"https:\/\/advansinternational.com\/en\/wp-json\/wp\/v2\/insights_tags?post=3133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}