{"id":5807,"date":"2025-10-14T10:13:53","date_gmt":"2025-10-14T08:13:53","guid":{"rendered":"https:\/\/advansinternational.com\/?post_type=insights&#038;p=5807"},"modified":"2026-04-17T12:42:50","modified_gmt":"2026-04-17T10:42:50","slug":"press-release","status":"publish","type":"insights","link":"https:\/\/advansinternational.com\/en\/insights\/press-release\/","title":{"rendered":"The Advans Group Celebrates 20 Years of Growth &amp; Impact"},"content":{"rendered":"\n    <div id=\"\" class=\"IArticle-block-main-saip\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 IArticle-block-in-saip\">\n                    <div class=\"container-1130\">\n                        <div class=\"IArticle-image\">\n                            <img decoding=\"async\" src=\"https:\/\/advansinternational.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-13-171510-e1761578081866.jpg\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"\" class=\"IArticle-block-main-saip\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 IArticle-block-in-saip\">\n                    <div class=\"container-1130\">\n                        <div class=\"IArticle-info-text-saip\">\n                            <p style=\"text-align: center\">Press Release<\/p>\n<p style=\"text-align: center\"><em>The anniversary celebrations, which brought together global and country leadership and staff, culminated in 3-day seminar near Paris<\/em><\/p>\n<p>Paris, France, 10 October 2025 \u2013 Advans marked its 20th anniversary this week with a flagship seminar near Paris, France. The celebrations brought together global and country leadership, providing a unique moment for strategic reflection and a renewed commitment to <a href=\"https:\/\/advansinternational.com\/en\/our-impact\/#Client-Protection\">financial inclusion<\/a>.<\/p>\n<p>The campaign began a week earlier, with the Quarterly Board Meetings of Advans subsidiaries, Board member workshops, and CEO working sessions. It will continue with media engagements in London and Nairobi, alongside internal activities across its network. This anniversary marks 20 years of Advans\u2019 contribution to socio-economic development and local entrepreneurship across Africa.<\/p>\n<p>Operating in six countries &#8211; Cameroon, C\u00f4te d&#8217;Ivoire, Ghana, the Democratic Republic of Congo, Nigeria, and Tunisia &#8211; the Group has been active in Africa since its inception. Over two decades, Advans has expanded its presence and impact across the continent, serving more than 735,000 clients today. The journey has been marked by innovation, resilience, and an unwavering dedication to empowering small local entrepreneurs through <strong data-start=\"1684\" data-end=\"1709\">microcredit in Africa<\/strong>.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"\" class=\"video-block-main-CMSp\">\n        <div class=\"video-block-innder-CMSp\">\n            <div class=\"video-top-img-CMSp\">\n                <img decoding=\"async\" src=\"https:\/\/advansinternational.com\/wp-content\/themes\/advans\/assets\/images\/hero_top_img.svg\" alt=\"\">\n            <\/div>\n            <div class=\"container\">\n                <div class=\"row\">\n                    <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 video-block-in-CMSp\">\n                        <div class=\"video-box-main-CMSp\">\n                            <div class=\"video-box-img-CMSp\"><img decoding=\"async\" src=\"https:\/\/advansinternational.com\/wp-content\/uploads\/2025\/10\/video-advans-cp-2025.jpg\" alt=\"\"><\/div>\n                                                                                                                                <div class=\"testimony-video-btn-hp\">\n                                        <a class=\"video-btn tilt-shake\"  aria-label=\"Play video\" href=\"javascript:void(0);\" data-toggle=\"modal\" data-target=\"#testimony_video\" data-src=\"https:\/\/www.youtube.com\/embed\/NN9cH0HJHjo?feature=oembed\"><img decoding=\"async\" src=\"https:\/\/advansinternational.com\/wp-content\/themes\/advans\/assets\/images\/right_arrow_icon_green_hp.svg\" alt=\"\"><\/a>\n                                    <\/div>\n                                                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"video-bot-img-CMSp\">\n                <img decoding=\"async\" src=\"https:\/\/advansinternational.com\/wp-content\/themes\/advans\/assets\/images\/hero_bot_img.svg\" alt=\"\">\n            <\/div>\n        <\/div>\n    <\/div>\n\n            <!-- VIDEO_MODAL_START -->\n        <div class=\"video-modal-main-hp modal fade\" id=\"testimony_video\" tabindex=\"-1\" aria-labelledby=\"exampleModalLabel\" aria-hidden=\"true\">\n            <div class=\"video-modal-close-hp\">\n                <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                    <span aria-hidden=\"true\"><img decoding=\"async\" src=\"https:\/\/advansinternational.com\/wp-content\/themes\/advans\/assets\/images\/close_icon_white_hp.svg\" alt=\"\"> Close<\/span>\n                <\/button>\n            <\/div>\n            <div class=\"modal-dialog modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <div class=\"modal-body\">\n                        <iframe loading=\"lazy\" width=\"100%\" height=\"100%\" src=\"\" id=\"video\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <!-- VIDEO_MODAL_END -->\n    \n\n\n\n    <div id=\"\" class=\"IArticle-block-main-saip\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 IArticle-block-in-saip\">\n                    <div class=\"container-1130\">\n                        <div class=\"IArticle-info-text-saip\">\n                            <p>Staying true to its goal of democratizing access to financial services and driving inclusive growth, Advans has disbursed more than 1 million loans for a total of 3.7 billion EUR across its African network, reinforcing its contribution to <strong data-start=\"1951\" data-end=\"1978\">micro lending in Africa<\/strong>.<\/p>\n<p>The Group has demonstrated its strong commitment to women-led businesses serving over 235,000 women, through tailored products such as El Baya in Tunisia, AdvansHER in Ghana, highlighting its leadership in <strong data-start=\"2273\" data-end=\"2299\">microfinance and women<\/strong> initiatives.<\/p>\n<p>Its support to farmers, cooperatives and rural businesses continues to expand, with more than 23% of Advans\u2019 total clientele in rural areas<a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a>. In C\u00f4te d\u2019Ivoire, for instance, Advans has introduced specific solutions for cooperatives and village associations. The Financial Institution has also pioneered a tailored digital school loan for rural households, an initiative rewarded by the European Microfinance Award.<\/p>\n<p>In response to the growing threat of climate change, Advans has designed a comprehensive strategy aimed at identifying vulnerable clients and offering tailored solutions to strengthen their climate resilience. This includes actions that contribute to <strong data-start=\"3037\" data-end=\"3076\">financing climate change adaptation<\/strong>, currently being piloted in C\u00f4te d\u2019Ivoire, Ghana, and Tunisia, with plans to expand to the rest of its network in the coming years.<\/p>\n<p>Client protection remains a top priority for Advans. Earlier this year Advans Tunisie and Advans C\u00f4te d\u2019Ivoire were certified by independent agency MFR achieving gold and silver certifications respectively, for their alignment with international client protection standards. Advans aims to certify all its subsidiaries by end of 2026 and continuously invests in staff capacity building to ensure all employees serve as ambassadors of responsible financial inclusion.<\/p>\n<p>In line with its commitment to youth employment, the group has recruited and trained more than 2,500 young people aged 25 or below since its launch.<\/p>\n<p>Reflecting on the company\u2019s achievements, Steven Duchatelle, CEO of Advans International, added:<\/p>\n<p><em>\u201cMore than anything, I am proud of the High Tech \u2013 High Touch model we have built over the years \u2014 serving clients through our apps and USSD self-service channels, as well as through partnerships with mobile money operators. At the same time, we remain close to our clients through a network of more than 125 branches and six Client Relationship Centers.<br \/>\nThis model could not have come to life without the talented community that makes up Advans and our strong collaborative culture.<\/em><\/p>\n<p><em>The future of financial inclusion lies in the smart use of digital technologies combined with high-quality human relationships \u2014 and Advans will be there to prove it.\u201d <\/em><\/p>\n<p>Offering his congratulations to the entire group, Jean-Luc Nzoubou, Advans\u2019 first employee of its first subsidiary in Cameroon, and now CEO of Advans Congo, declared:<\/p>\n<p><em>\u201cHaving worked with Advans in Cameroon, C\u00f4te d\u2019Ivoire, Nigeria, and now Congo, I\u2019ve seen first-hand how our mission transforms lives and communities. What makes Advans unique is its ability to adapt \u2014 to stay close to people, to innovate locally, and to grow sustainably. As we celebrate 20 years, I look forward to seeing Advans deepen its impact in existing markets and expand to new African countries in the years ahead. The journey continues \u2014 and our best chapters are still to come.\u201d <\/em><\/p>\n<p>Over the past two decades, Advans has evolved to become a trusted partner for small local businesses and people who have inadequate access to financial services. As it enters its third decade, it will continue to chart a path toward sustainable development, designing solutions that meet local needs and empower entrepreneurs to create jobs and economic value across emerging markets.<\/p>\n<p>See\u00a0<a href=\"https:\/\/advansinternational.com\/en\/our-group\/#Awards\">the latest awards<\/a>\u00a0across the Advans network.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Internal data as of end-December 2024<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"\"\n         class=\"simulator-block-main-hp simulator-w-img-block-main-hp image-text-button bg-white\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-12 col-md-12 col-sm-12 col-12 simulator-block-in-hp\">\n                    <div class=\"row\">\n                        <div class=\"container-1130\">\n                            <div class=\"simulator-box-main-hp\">\n                                                                    <div class=\"simulator-box-icon-hp\">\n                                        <img decoding=\"async\" src=\"https:\/\/advansinternational.com\/wp-content\/uploads\/2025\/10\/Untitled-design.png\" alt=\"\" width=\"432\" height=\"444\">\n                                    <\/div>\n                                                                <div class=\"simulator-info-hp\">\n                                                                            <p><strong>About Advans <\/strong><\/p>\n<p>Advans\u2019 mission is to serve small local businesses\u00a0and people with inadequate access to financial services in a sustainable and responsible manner. Advans currently operates in 6 countries across Africa. Since the start of its operations in 2005, Advans has disbursed almost 1 million loans for a total amount of \u20ac3.7 billion in Africa. Advans is headquartered in Luxembourg, with support services based in Paris.<\/p>\n                                                                                                        <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":5791,"template":"","meta":{"_acf_changed":false,"footnotes":""},"insights_types":[143],"insights_tags":[165],"class_list":["post-5807","insights","type-insights","status-publish","has-post-thumbnail","hentry","insights_types-news-en","insights_tags-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20 Years of Impact in Africa | Advans International<\/title>\n<meta name=\"description\" content=\"Advans celebrates 20 years of impact through microfinance in Africa, serving local entrepreneurship and sustainable economic development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advansinternational.com\/en\/insights\/press-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Years of Impact in Africa | Advans International\" \/>\n<meta property=\"og:description\" content=\"Advans celebrates 20 years of impact through microfinance in Africa, serving local entrepreneurship and sustainable economic development.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advansinternational.com\/en\/insights\/press-release\/\" \/>\n<meta property=\"og:site_name\" content=\"ADVANS\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T10:42:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advansinternational.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-13-171510-e1761578081866.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1462\" \/>\n\t<meta property=\"og:image:height\" content=\"973\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advansinternational.com\\\/en\\\/insights\\\/press-release\\\/\",\"url\":\"https:\\\/\\\/advansinternational.com\\\/en\\\/insights\\\/press-release\\\/\",\"name\":\"20 Years of Impact in Africa | Advans International\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advansinternational.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advansinternational.com\\\/en\\\/insights\\\/press-release\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advansinternational.com\\\/en\\\/insights\\\/press-release\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advansinternational.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Capture-decran-2025-10-13-171510-e1761578081866.jpg\",\"datePublished\":\"2025-10-14T08:13:53+00:00\",\"dateModified\":\"2026-04-17T10:42:50+00:00\",\"description\":\"Advans celebrates 20 years of impact through microfinance in Africa, serving local entrepreneurship and sustainable economic development.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advansinternational.com\\\/en\\\/insights\\\/press-release\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advansinternational.com\\\/en\\\/insights\\\/press-release\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advansinternational.com\\\/en\\\/insights\\\/press-release\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advansinternational.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Capture-decran-2025-10-13-171510-e1761578081866.jpg\",\"contentUrl\":\"https:\\\/\\\/advansinternational.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Capture-decran-2025-10-13-171510-e1761578081866.jpg\",\"width\":1462,\"height\":973},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advansinternational.com\\\/en\\\/insights\\\/press-release\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advansinternational.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Advans Group Celebrates 20 Years of Growth &amp; 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