Our Convictions
Our Values
Open
to All
Everyone deserves a chance. We open our doors to those who are underserved by traditional financial services, offering them tailored, simple, and accessible services to help them achieve their projects. We provide opportunities to all our employees based solely on their merit, without any discrimination.
Committed
to a Lasting Impact
We are committed to providing quality service in a responsible and professional manner. We strive to build a better future for our clients and employees, and more broadly, for the communities in which we operate.
Entrepreneurial
in what we do
We encourage the entrepreneurial spirit of our clients and collaborators. We support their determination to succeed, their ability to turn obstacles into opportunities, to push boundaries, and to take initiatives both individually and collectively.
Innovative
in our approach
We develop our collective creativity to effectively meet the needs of our clients and find innovative solutions to the challenges posed by our mission. We evaluate, test, and refine our solutions to ensure they remain client-centric.
Advans in Key Dates
1990 – Creation of Horus
Horus provided services in the field of development financing through short-term consulting missions with donors, governments, and financial institutions (banks and MFIs). As an expert in microfinance and SME financing in Africa, Horus was gradually called upon to provide longer-term technical assistance to microfinance programs and financial institutions.
2005 – Creation of Advans
In 2005, HORUS Development Finance brought together a group of international Development Financial Institutions (DFIs) to create Advans SA SICAR, an investment company aimed at accelerating financial inclusion through the creation of new microfinance institutions, particularly in Africa, and by taking equity stakes in existing institutions that share the same values. IFC, KfW, BII, AFD Group, EIB, and FMO have supported Advans for nearly 20 years.
2007 – 2017
Advans expanded across Africa and Asia, gradually establishing its presence in Cameroon, Ghana, The Democratic Republic of Congo, Côte d’Ivoire, Nigeria, Tunisia, and finally Pakistan and Myanmar in 2017. The Group also becomes majority shareholder of Amret in Cambodia. Advans served more than one million clients across its international network.
2022 – Launch of Air+
Air+ is Advans’ digital transformation program aimed at replacing current IT systems and solutions, while adopting harmonized and standardized processes. The primary objective is to make life easier for our clients, both in terms of loan subscription and the day-to-day management of their financial operations, especially for clients located far from our branches. This digital transformation also provides our subsidiaries and all of their employees with digital solutions that enable more reliable management of their activities, better tracking of operations, and an overall improvement in productivity.
2024 – Refocusing on Africa
Since its creation, Advans has disbursed nearly EUR 14 billion in loans from Southeast Asia to West Africa. The Group reaches a turning point in its development, completing a strategic refocus on the African continent, where there is still much to be done to advance financial inclusion, particularly for women and rural entrepreneurs.
Advans divests from its three Asian subsidiaries: Advans Pakistan, Amret (Cambodia), and Advans Myanmar.
2025 – Advans celebrates its 20th anniversary!
Twenty years of financial inclusion mean twenty years of human adventures, challenges, and resilience. For our Group, this anniversary is an important milestone, but it takes on even greater meaning when we think of the 400,000 borrowers who have been able to develop their businesses thanks to our institutions in North, West, and Central Africa; the 900,000 depositors who have placed their trust in us; or the 2,500 young people under 25 recruited and trained throughout our network.
These figures reflect a simple reality: together, we are nurturing local entrepreneurship and advancing financial inclusion. And the journey continues…
Awards
As an expert in microfinance and SME financing in Africa, Advans is recognized for its commitment to empowering women and entrepreneurs.
ADVANS RDC
Was named Best DRH 2025 at the CCRM RH Awards, recognizing its commitment to human-centered and inclusive talent development.
ADVANS NIGERIA
Was named “Microfinance Bank of the Decade” (Edge Awards) and “Microfinance Bank of the Year 2025” (BusinessDay Awards) for its decade-long commitment to financial inclusion.
ADVANS GHANA
Was named Innovation Excellence Award 2025 winner by the France-Ghana Chamber of Commerce and Industry (CCIFG) at the Business Performance Awards.
ADVANS NIGERIA
Was named “Microfinance of the Year 2024” at the Edge Awards for customer-focused excellence, also recognized at the 2024 DBN Awards as the Microfinance Institution with the greatest impact in the South-West and for operational excellence.
ADVANS COTE-D’IVOIRE
Was named as the Microfinance institution with the best digital transformation in 2024 during the Digital Transformation Awards by Yadec Consulting.
ADVANS GHANA
Was named Savings and Credit Company of the Year for the second consecutive year in 2023 (Ghana Business Awards) and received the Most Promising Human Resources Management Award (HR Focus Awards).
ADVANS NIGERIA
Was named Brand of the Year 2023 for microfinance banks and the most innovative and client-centered microfinance bank.
ADVANS COTE D’IVOIRE
Was named Best Microfinance for “Agricultural Credit” and Best Microfinance for “Loans to Women” for the year 2023 according to the African Consumer Label.
Board of Directors
The board of directors of Advans is composed of experts with diverse profiles and solid experience in the financial services sector. It is responsible for managing Advans SA in accordance with its articles of association and Luxembourg law. Advans SA has also established committees to support the board: the Audit and Risk Committee, and the Human Resources and Governance Committee. A Social Performance Officer has also been appointed within the Board.
Executive Committee
The support services of the Advans group are based at Advans International in Paris. Business lines and strong group departments have been created to guide and support the development of its international microfinance network of subsidiaries. Advans International supports, supervises, and establishes standards for the group by providing subsidiaries with advice, resources, and expertise.
Advans New Horizons
Management & Staff
24,79%
SC Nouvelles Athenes Patrimoine
20,35%
Gallouet Participations et Conseils
19,58%
Management
32,28%