Advans Tunisia Earns the Gold-Level Client Protection Certification (CPP)!

Paris, March 9, 2025

The international microfinance group Advans is proud to announce that its subsidiary, Advans Tunisia, has earned the Gold-Level Client Protection Certification (CPP), awarded by the independent organization MFR, accredited by Cerise+SPTF. This international recognition highlights Advans Tunisia’s exemplary practices in providing ethical, transparent, and client-focused financial services.

Cerise+SPTF

Cerise+SPTF is a joint venture specializing in the management of social and environmental performance. It develops standards and tools for financial service providers, promoting responsible finance and client protection. Their work helps thousands of stakeholders improve practices for people and the planet.A Certification Aligned with Advans Group’s Commitment

The Client Protection Principles define international standards aimed at ensuring accessible, responsible, and client-rights-respecting financial services. Achieving the Gold Level confirms Advans Tunisia’s commitment to adhering to the highest standards of transparency, fairness, and confidentiality. This success is fully aligned with the global strategy of the Advans Group, present in six African countries, and demonstrates its long-term commitment to responsible and inclusive finance.

A Milestone for Financial Inclusion in Tunisia

Mrs. Meriem Zine, Managing Director of Advans Tunisia, stated: “This distinction reflects our determination to place client protection at the core of our strategy. It strengthens our ambition to foster financial inclusion and contribute to economic development in Tunisia.”

Meanwhile, Mrs. Molka Draoui, Head of Communication, Marketing, and Impact, emphasized: “This Gold label is the result of rigorous collective work and crowns our efforts to adopt the best practices in client protection.”

This certification marks a key milestone for Advans Tunisia, strengthening its position in Tunisia’s financial landscape. Special thanks are extended to Proparco for its support in financing this initiative, contributing to a shared ambition: enhancing economic inclusion through microfinance.

The Advans Group congratulates the Advans Tunisia team on this achievement and reaffirms its commitment to promoting sustainable and inclusive financial services across all its subsidiaries. With 3,300 dedicated employees, a loan portfolio of €360 million, and total deposits of around €215 million, Advans has established itself as a key player in microfinance in Africa. It currently operates in six countries: Tunisia, Côte d’Ivoire, Cameroon, Ghana, Nigeria, and the Democratic Republic of Congo. This strong position will enable the Group to continue its development and expand its impact across the continent.

We would like to thank our partners who, like Advans, are committed to responsible microfinance and enhanced economic inclusion in Africa: